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Designing Effective Supply Chains in Strategic Alignment with Demand Characteristics and Market Requirements
Author(s): Mojtaba Mahdavi;Tava Lennon Olsen
Source: Journal:Foundations and Trends® in Technology, Information and Operations Management ISSN Print:1571-9545, ISSN Online:1571-9533 Publisher:Now Publishers Volume 10 Number 2, Pages: 123(89-208) DOI: 10.1561/0200000049 Keywords: Supply chain strategy;Product characteristics;Efficiency;Responsiveness
Abstract:
A key challenge in operations management is how to effectively
design a supply chain structure that is in alignment
with the company’s business model. The supply chain management
literature provides a number of techniques and
guidelines for developing effective supply chain strategies.
Fisher’s (1997) famous article profoundly influenced the literature
by suggesting a framework which matches product
type (i.e., functional or innovative) with supply chain strategy
(i.e., efficient or responsive). This taxonomy initiated
a large number of studies in product-driven supply chain
strategy. While reviewing the studies, we found that the
extent to which they empirically support the framework is
very different and contradicting in some cases. Also, there
is little modeling work that directly contributes to this area.
This monograph describes the state of the literature in supply
chain strategy and, in particular, how to best match
supply chain strategy with product type. It takes a careful
look at Fisher’s (1997) canonical framework and describes
the studies that have been done to model and/or validate
this framework. Moreover, an analytical exploration of the
framework is conducted in two steps. First, we examine what
two key existing inventory models, namely the newsvendor
model and a continuous review system, say with respect to
the framework. Second, we develop a basic inventory model
to explore the impact of additional factors, i.e., product life
cycle, obsolescence, and lead time, on supply chain strategy
decisions. This monograph also describes research on general
product-driven strategies, i.e., lean, agile, and leagile supply
chains, mass customization, and postponement.
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